Sellers Beware

I’ve recently come across a brokerage firm that set off all the alarms in the ethics department of my concious. Yes there have been “limited representation” brokerage firms for a number of years, and truth be told, I really don’t have a huge problem with this business model. It serves a purpose in the marketplace, and at the very least includes some of the FSBO data in RMLS that would normally be left out.

What is limited representation? This form of representation equals no representation at all. A brokerage firm takes a small fee (typically $300-$500) to place your listing in RMLS, and sometimes supply you with forms and a bit of advice. Then the rest is up to the homeowner. There’s very little assistance from the brokerage firm, but you are only paying out about half the normal commission. As a broker representing a buyer, it is more work for me and exposes me to a lot more risk, but I just document everything and represent my buyer diligently. If anything gets sticky, there is always the seller’s brokerage, a local company, to go to, who can usually be massaged into helping out.

This new outfit, Iggy’s House, is offering free inclusion in RMLS, Realtor.com and some online classified sites. But how, you may ask? Well, according to their website they can offer this free service because their sister company, Buy Side is doing so tremendously well. Buy Side is, you guessed it, a limited representation for buyers, where your buyer’s agent will rebate 75% of the commission back to the buyer. By offering Iggy’s House, they hope to attract more buyers to Buy Side. Basically, they use listing services as bait.

Being curious, I started looking into Iggy’s House. They offer a nice property page for their clients on their site. But searching through their listings, I could only find one out of several that were actually listed in our local MLS. I looked up the company in our MLS directory, they are located in Nebraska. A few pages into their website, they very explicitly relieve themselves of any obligation to the homeowner, as the service they offer is strictly for marketing purposes.

So, if I get this straight, they may or may not include your home in RMLS (which will exclude Realtor.com and other sites by default), they definitely are not supplying any forms, and they offer no representation what so ever. Oh, and by the way, there is no Buy Side brokerage in Oregon, because it is illegal in the state of Oregon for a broker to offer any sort of incentive what so ever, especially kick-backs. Checking the state department’s directory, Iggy’s House has been here almost 18 months. They’ve had eight sales; not exactly the record they were hoping for, I’m sure.

Something they are really hedging around as well is the fact that in order to be a subscribing member to RMLS, they must first be a member of the National Association of Realtors (NAR). To be a member of NAR, each broker must sign a lengthy Code of Ethics, that states that the broker will represent their clients ethically and diligently, with their interests first, and the broker’s interests secondary.

If things go sideways, either during or after the sale, you are legally responsible for your representations to the buyers. Yes our laws are written “buyer beware”, and it is the buyer’s burden to discover conditions to the property and title, but the seller cannot knowingly withhold information. If the seller withholds information about the property that may negate a sale, and the information is discovered afterward, then everyone get’s to take a trip to court to sort it all out. Often times, it is the brokers involved that end up paying out. No broker involved, then the seller is left holding the bag. I explain this scenario first because it does occur, and secondly because well intended sellers with no representation could very well find themselves in very hot water only because they did not fully understand all of their legal obligations to their buyers.

Sellers, if you are considering selling by owner, and would like to use a limited representation service, please do your homework. Understand fully what your legal obligations are, and how much your limited rep broker is going to contribute to the transaction. Don’t be dazzled by fancy websites that seem too good to be true, because they probably are.

If you have more questions about limited representation, please don’t hesitate to contact me at 503.351.7462, or email at michelle@michelleberry.com . I’m always happy to answer questions and consult with you on your next transaction.

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    Opinions expressed in this article are the opinions of author, and not to necessarily the opinions of Meadows Group Inc.
    All rights reserved on all original content, non-original content is given credit | Michelle Berry | 2009

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    4 comments to Sellers Beware

    • Ron Ares

      Michelle,

      I bumped into them when I got an email from someone a couple months ago looking for a market value for their property.

      A peek into RMLS found that very property ACTIVE, and listed by Iggy’s House. Ok, fine…

      I still did the market analysis, sent my opinion, and gently noted several grammatical errors, and worse….that the property was incorrectly geocoded, meaning it would not be found in map searches.

      To this day, the listing reads the same…I suppose if the listing is free, who cares, right?

    • Michelle Berry, Broker

      Ron, thank you for your comment!

      I’m afraid we are going to see more and more of these type of services in the future, but hopefully not for too long. Folks will only put up with getting burned once, especially when their biggest asset is on the line.

    • Anonymous

      Michelle,
      I used Iggy’s and did find their service somewhat lacking, but for FSBO it can work. the problem I had with them was that I believe in addition to the kick-back offer, they also collect all the names of people hitting their site. In other words, they funnel all traffic through their site, the on to the owner. I was never sure if I saw all the inquiries on my property or not. But, you get what you pay for and now I’m looking to relist on an FSBO site. Any suggestions? nickv@thirdpartyintl.com

    • Michelle

      Hi Nick,

      I would not recommend FSBO during our current market conditions. A few years ago when it was a seller’s market, FSBO worked easily and us brokers really didn’t have much argument. My suggestion now would be to list with a realtor that is a member of RMLS. If budget is a concern, and you are looking for a discounted rate, I would suggest Haskins Northwest ( http://www.haskinsnorthwest.com ). I’ve shared several transactions with their agents and they are knowledgeable and professional. Keep in mind that no matter what route you choose, you should expect to pay a buyer’s agent at least 2% but more likely 2.5-2.7%. So with any limited rep broker you would still be paying a minimum of 3% in commissions. I typically charge 5%, but I’m hearing chit chat that many agents are upping their fees to 6-7% again. I do most of my marketing online, which is much more affordable and am able to keep my fee reasonable in this tough market.

      With property marketing quickly moving on line, ask potential listing agents how they market online and if their company offers syndication of their listings.

      If you are still considering selling your home FSBO, check out http://www.vflyer.com for syndication. They offer a free account or low cost pay accounts. I’ve used vflyer since their beta days and couldn’t live without them!

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