How an Agent Helps Market Your Home

You are ready to sell your home. But what do you need most from your real estate agent? Well, the National Association of Realtors (NAR) asked that very question to recent sellers and found that one of the top things they were looking for is help marketing their house to potential buyers. Maybe that is what you need the most help with.

You expect your real estate agent to write an excellent description of your home for the listing, along with some high-quality photos. However, when you work with a great agent, you will get more than just that.

They’ll do a lot more to make sure your house stands out. Here are some of the most common methods real estate agents use to market homes, according to that same report from NAR (see graph below):

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So, how can you benefit from your agent using these methods?

  • Listing on the MLS – By listing your house on the MLS, it will get more visibility from other real estate agents and buyers. This could lead to more traffic, which could ultimately help you see an increase in offers and ultimately a better price.
  • Using a Yard Sign - A yard sign draws the attention of people driving or walking by. This method generates local interest because people living nearby may have friends or family looking to relocate to the area. It also prominently displays your agent's contact information, making it easy for interested buyers to reach out.
  • Having an Open House - When your agent advertises and hosts an open house, buyers can see that other people are also interested in your home. This competition may result in stronger offers. An open house is also more convenient for you because you only have to leave once for multiple buyers to visit. Plus, your agent may get useful feedback on what people like or don’t like, which can help you make improvements to attract more buyers later, if needed.
  • Showcasing on Your Agent’s Website – Having your house visible on your agent’s website allows for a professional presentation of your property. Additionally, people visiting your agent’s website are more likely to be serious buyers who are ready to make a move.
  • Social Networking – Your real estate agent works hard to have a wide-ranging social media presence. Marketing your house this way allows them to reach a large audience. It also makes it easy for people to share your listing with friends and loved ones who might be interested.
  • Providing Virtual Tours – Virtual tours are extremely convenient for buyers, especially those who are relocating from out of town. This method allows them to tour anytime, day or night. It shows your agent is using the latest technology to market your house.

There are many tools that can be used to market your house. As NerdWallet sums up:

A good real estate agent will have a robust plan to promote your listing in an effort to find the right pool of buyers. Adding your home to databases of available homes called multiple listing services (MLS), open houses, 3D virtual tours, professional photography and broker tours for buyers’ agents (particularly for luxury homes) are all factors that may go into a marketing plan.”

As a seller, it’s smart to work with a creative local real estate agent who can maximize them to make sure you get as many eyes on your house as possible.

Bottom Line

When it comes to marketing your house, working with a local real estate agent has tons of benefits. If you’re ready to sell, but don’t know where to start, let’s chat.

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