Reasons Your House Might Not Sell

When it comes to selling your home, you want three things: to get the most money for it, to sell it as quickly as possible, and to do it with the fewest problems. And, while the present property market is typically beneficial to sellers due to today's restricted housing supply, there are still factors that might create delays or even prevent a house from selling.

Here are a few things to consider if you're having problems selling your home in today's seller's market.

Limited Access – If You Can’t Show It, You Can’t Sell It.

Limiting the days and times that buyers can visit your house is one of the most common blunders sellers make. If you want to optimize the sale of your home in any market, you cannot restrict potential buyers' opportunities to view it. Remember, limited access equals limited exposure.

Some of the most motivated customers may come from outside your immediate neighborhood. Because they are traveling, they may not have the luxury of adjusting their schedules when presented with limited possibilities to see your home, so make it as accessible as possible.

Priced Too High – Price It To Sell, Not To Sit.

Pricing is a critical factor that can significantly impact your home sale. While it's tempting to push the price higher to try to maximize your profit, overpricing can deter potential buyers and lead to your home sitting on the market longer.

Jeff Tucker, Senior Economist at Zillow, notes:

“. . . sellers who price and market their home competitively shouldn’t have a problem finding a buyer.” 

Not to mention, buyers today have access to a number of tools and resources to view available homes in their area. If your house is priced unreasonably high compared to similar homes, it may drive potential buyers away. Listen to the feedback your agent is getting at open houses and showings. If the feedback is consistent, it may be time to re-evaluate and potentially lower the price. 

Not Freshened Up Before Listing – If It Looks Good, It’ll Make a Good Impression.

When selling your house, the old saying “you never get a second chance to make a first impression” matters. Putting in the work on the exterior of your home is just as important as what you stage inside. Freshen up your landscaping to improve your home’s curb appeal so you can make an impact upfront. As an article from Investopedia says:

“Curb-appeal projects make the property look good as soon as prospective buyers arrive. While these projects may not add a considerable amount of monetary value, they will help your home sell faster—and you can do a lot of the work yourself to save money and time.”

But don't stop at the front door. You allow buyers greater flexibility to imagine themselves in the property by removing personal objects and decreasing clutter within. Additionally, a fresh coat of paint or a thorough cleaning of the flooring can significantly improve the appearance of a room.

For all of these issues, get expert counsel from your real estate agent based on your specific scenario and feedback from purchasers throughout the process.

Bottom Line

If your home isn't getting the attention it deserves and isn't selling in the timeframe you desire, it's time to consult with a competent real estate agent about what you should reconsider or change in your approach. Let's connect to receive those expert insights.